Tomorrow’s Fans Gone Today: Assessing Constraints to Student Attendance at College Football Games
Abstract
The purpose of this study was to assess constraints to student attendance at college football games. Surveys were distributed on and around six college campuses (2 “Power 5”, 2 “Group of 5”, 2 FCS) during a college football game. Using intercept sampling, students not in attendance at the game were asked to rate the extent to which 33 constraints affected their decision not to attend. Results revealed differences in constraints based on conference tier affiliation, frequency of game attendance, and timing of decision not to attend. Implications for practitioners are discussed. Subscribe to JASM
Keywords:
- Keyword: Constraints
- Keyword: Student Attendance
- Keyword: College Football
- Keyword: Consumer Behavior
How to Cite:
Simmons, J., Popp, N., McEvoy, C. & Howell, S., (2017) “Tomorrow’s Fans Gone Today: Assessing Constraints to Student Attendance at College Football Games”, Journal of Applied Sports Management 9(3). doi: https://doi.org/10.18666/JASM-2017-V9-I3-8179
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