The Reputation Playbook: Exploring How Reputation Can Be Leveraged to Improve Recruiting Effectiveness in NCAA Men’s Basketball
Abstract
Reputation is a critical factor in the recruiting process. Organizational reputation also is a complex variable. Different dimensions of reputation may play very different roles in attracting recruits. In this study, a multidimensional (i.e., performance, character/integrity, support) reputation model is used to predict male basketball recruits’ university choice. Data were collected on the ESPN Top 100 male high school athletes recruited to NCAA Division I basketball programs for each year from 2010–2014 (n = 500). Probit regression analyses using maximum likelihood estimation predicted to what extent each reputation-based dimension affected the likelihood of an athlete selecting a university.
Keywords:
- Keyword: Coaching
- Keyword: management
- Keyword: signaling
- Keyword: sport
- Keyword: student-athletes
How to Cite:
Magnusen, M. J., McAllister, C. P., Kim, J. W., Perrewé, P. L. & Ferris, G. R., (2017) “The Reputation Playbook: Exploring How Reputation Can Be Leveraged to Improve Recruiting Effectiveness in NCAA Men’s Basketball”, Journal of Applied Sports Management 9(2). doi: https://doi.org/10.18666/JASM-2017-V9-I2-8016
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