A Conceptual Analysis of Performance Attributes’ Influence on NBA Attendance: Why Do Consumers Choose to Attend Games?
Abstract
Fans want to capitalize on their choices when deciding whether to attend NBA games. The purpose of this study is to provide a conceptual analysis regarding how overall team performances as well as offensive and defensive factors may relate to consumers choosing to attend NBA games during the 2007-2008 to 2016-2017 sea-sons. Analyzing the results through the lens of the theory of choice, the results revealed significant relationships existed primarily between attendance at NBA games and offensive capabilities of the teams. As a practical matter, consumers choose to attend games that are most likely to be offensively oriented. Subscribe to JASM
Keywords:
- Keyword: NBA attendance
- Keyword: hedonic consumption
How to Cite:
Davis, M. A. & Miller, J., (2019) “A Conceptual Analysis of Performance Attributes’ Influence on NBA Attendance: Why Do Consumers Choose to Attend Games?”, Journal of Applied Sports Management 11(2). doi: https://doi.org/10.18666/JASM-2019-V11-I2-9084
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