NIL “Reform” Fails to Address the NCAA’s Biggest Issue
Abstract
Do college sport stakeholders have the intellectual and moral courage to abandon the familiar and financially successful, but morally bankrupt and exploitative, collegiate model? The NIL "Reform," which effectively fails to address the NCAA's biggest issue, is explored in this article.
Keywords:
- Keyword: Branding
- Keyword: College Sports
- Keyword: Governance
- Keyword: NCAA
- Keyword: Policy
- Keyword: Student Athletes
How to Cite:
Southall, R. & Nagel, M. S., (2021) “NIL “Reform” Fails to Address the NCAA’s Biggest Issue”, Journal of Applied Sports Management 13(2). doi: https://doi.org/10.7290/jasm13iy5g
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