Impact Analysis of a Virtual Stadium: Measuring Sport in the Metaverse
Abstract
As sports teams enter the metaverse through launching virtual versions of their home stadiums, there is a pressing need to reimagine the stadium experience and how virtual stadiums differ from their physical counterparts. This review establishes a foundation for crucial conversations that can shape future research and managerial practice amidst an emerging trend in the sport industry.
Keywords:
- Keyword: impact analysis
- Keyword: virtual stadium
- Keyword: metaverse
How to Cite:
Baker, B. J., (2022) “Impact Analysis of a Virtual Stadium: Measuring Sport in the Metaverse”, Journal of Applied Sports Management 14(4). doi: https://doi.org/10.7290/jasm14kds4
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