Journal of Applied Sports Management | Issue: Issue: 2(15) (2023)

Volume 15 • Issue 2 • 2023

article

Perceived Service Quality and Overall Satisfaction: From a Segmentation Perspective Unique to Golf Spectators

Tomo Tokuyama, Chris Greenwell, Junko Deguchi and Masashi Shinjo

2023-07-01 Volume 15 • Issue 2 • 2023

Brand Extension Evaluation in Esports: A Case Study of the NBA and NBA2K League

Glynn M McGehee, Beth A. Cianfrone and Jackson Sears

2023-07-01 Volume 15 • Issue 2 • 2023

Turning Insight into Action: A Case Study Assessing the Use of Consumer Behavior Data in Minor League Baseball Marketing and Communication Strategies

Jessica R. Braunstein-Minkove and Ari Kim

2023-07-01 Volume 15 • Issue 2 • 2023

Revisiting the Impact of Divisional Affiliation on Secondary Market Ticket Prices in the National Football League

Yohan Lee, Moonsup Hyun, Stephen Shapiro and Alan Morse

2023-07-01 Volume 15 • Issue 2 • 2023