Volume 14 • Issue 1 • 2022
article
Bringing Students with Low Agreeableness to Attend Collegiate Sports: A Moderated Mediation Model with Team Identification and Student Involvement
Chanwook Do, Jun-Phil Uhm, Heetae Cho and Hyun-Woo Lee
Relationship Between a Reflective-Formative Model of Team Brand Associations and Behavioral Intentions: The Mediating Effect of Fan Identification
Ho Yeol Yu, Neal Ternes, Claudia B Ambs and Sanghoon Kim
Determinants of Competitive Advantage for Sport Firms: Using Public Big Data in Korea
Iksu Jun, Hojun Sung, Juho Park and Hyun-Woo Lee
The Point Spread as a Reference Point: Evidence from the National Basketball Association
George Diemer and Michael Leeds