Volume 10 • Issue 4 • 2018
article
Institutional Leadership that Disrupts: A Case of the National Football League
Calvin Nite and Briton Hagan
Why Teams Rebrand: Uncovering the Motives and Process of Team Rebranding Initiatives
Patrick Walsh, Galen Clavio, Stephen D, Ross and Matthew Blaszka
Assessing Spectator Response to Sport Sponsorships at Historically Black Colleges and Universities
Kelly Patricia Elliott, Beth A. Cianfrone and Timothy Kellison
Students Transitioning to College and Out of Competitive Sport: Athletic Identity, Coping, and Stress
Alex Michael Russell, Michael Cottingham, Adam Barry, Don Lee and David Walsh