Volume 17 • Issue 1 • 2025
article
“The only ones I could rely on”: An Exploration of the International Athlete Experience at NCAA Division I Institutions
Chris Corr, Nicole Sellars, Christopher Atwater, Charles Macaulay, Karina Jolly, Sarah Stokowski and Marek Taškár
Antecedents of Brand Authenticity in Cause-Related Sport Marketing Campaigns
Keevan Statz and Brian Gordon
The role of fans’ responses to sponsorship activation in shaping sport sponsorship effectiveness
Junyi Bian and Benjamin Colin Cork