Volume 2 • Issue 1 • 2010
article
The Influence of the Bowl Championship Series on Competitive Balance in College Football
Stephen W. Dittmore and Craig M. Crow
Heroes and Villains: Increasing Fan Involvement in Pursuit of “The Elusive Fan”
Thomas S. Mueller and John C. Sutherland
A Comparison of American and Chinese Consumers’ Attitudes Toward Athlete Celebrity Endorsers
Alan D. Schaefer, R. Stephen Parker and John L. Kent
Experiences in Youth Sports: A Comparison Between Players’ and Parents’ Perspectives
Keri A. Schwab, Mary Sara Wells and Skye Arthur-Banning
Implications of Toppling Goal Posts in College Football: Managing Institutional Risk
David LaVetter and Yun Seok Choi