Volume 13 • Issue 1 • 2021
article
Who Are Our Fans: An Application of Principal Component-Cluster Technique Analysis to Market Segmentation of College Football Fans
DANIEL A RASCHER, Kenneth Cortsen, Mark S Nagel and Tiffany Richardson
Win-At-All-Costs? Exploring Bottom-line Mentality as a Buffer between Athletic Director Servant Leadership and Coach Commitment
Matt Robinson, Jun Woo Kim, Marshall Magnusen and Mitchell Neubert
Intercollegiate Athletics Marketing-Generated Revenue: Within Autonomy Football Bowl Subdivision
Alicia Romano, Jamie Riggs, Alan Morse and Yoon Tae Sung